UX/UI DESIGN • BRAND CONCEPT

LUMÉ

A skincare app concept focused on helping users build a clear, simple routine through personalized onboarding and a calm visual system.

Branding Mobile UI Web Design
LUMÉ hero image

Overview

LUMÉ combines skincare branding, app design, and product browsing into one consistent experience. The goal was to make skincare feel less overwhelming by guiding users through a short onboarding flow and presenting products in a clean, approachable way.

Project Focus

  • Personalized routine flow
  • Mobile app interface
  • Skincare product pages
  • Consistent brand direction

Problem

Skincare can feel confusing when users do not know what products to choose or where to start.

Goal

Design a calm and easy-to-follow system that helps users build a skincare routine.

Solution

A guided app experience supported by a matching web presence and cohesive product visuals.

App Screens

The app guides users from onboarding to routine setup and product interaction through a clear and minimal interface.

LUMÉ welcome screen

Welcome

LUMÉ goals screen

Goals

LUMÉ routine level screen

Routine Level

LUMÉ routine result screen

Routine Result

LUMÉ product screen

Product View

Web Pages

The web experience supports the same brand language across homepage, product, and collection pages while keeping the layout clean and easy to scan.

LUMÉ homepage

Homepage

LUMÉ product page

Product Page

LUMÉ collection page

Collection Page

Reflection

This project helped me strengthen my understanding of visual hierarchy, brand consistency, and how to create a connected experience across both mobile and web touchpoints.